Every day we face the same seemingly trivial questions: What should I wear? What’s for dinner? What’s my password again, for this shop I’m browsing now?

eigenlinks began with the belief that it is inefficient and insecure to have your data scattered all over the internet. It is also frustrating and time-consuming to repetitively fill out the same forms with the same information online.

We believe in the urgent need for digital solutions that allow a transparent, privacy-friendly and consent-based way of sharing personal data in situations you use it most often – when you shop online.

We do not share our phone number with our trusted bakery. We do not want to engage in deep relationships with every brand we buy. So why does online shopping sometimes feel more demanding and restrictive than visiting physical stores?

We are rethinking the way to shop online, for the benefit of both parties. eigenlinks is building STOREE, a personal data plaform, and that is just the beginning.

We are thrilled to develop services that we wish existed a long time ago. By doing that, we want to improve consumers’ online shopping experience and allow them to be in charge of their data sharing, and enable merchants to enter the next level of user centricity.